Bowel Cancer UK launch Colonoscopy Confidence Campaign

We know some people feel anxious or worried when they’re told they need a colonoscopy but it’s important to have this test if they’re referred.
bowel cancer

Colonoscopy appointments can suffer from a non-attendance problem and there is misunderstanding and fear of the procedure.

We’ve set out to understand patient barriers to attending a colonoscopy and aim to tackle them with a communications campaign adopting an authentic and human tone of voice to create engagement around an often difficult subject. The campaign launches today and is ongoing.

The campaign includes factsheets, a leaflet, posters, a campaign film, films from people talking about their experience of having a colonoscopy, an animation and a range of social graphics. Several of the assets are available in English, Welsh, Urdu, Bengali, Arabic and Mandarin. All of the campaign assets are on our website: and available to download from Google Drive.

There are a number of ways you can show your support. We’ve put together a toolkit, see attached, but here are a few ideas to get you started:

  • Use your social media accounts. There are suggested posts in the attached toolkit
  • Use our content. We have a range of assets you can use
  • Add information to your website, blog, newsletters, bulletins and intranet. The toolkit includes suggested copy 
  • Use our leaflets and posters to hold an information stall, have a display or put up our information on your noticeboards and in patient areas
  • Share details of the campaign with patients, colleagues and other organisations

We hope you will join us and help spread the word about the importance of attending a colonoscopy appointment.

Campaign Toolkit

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