Bowel Cancer UK launch Colonoscopy Confidence Campaign

We know some people feel anxious or worried when they’re told they need a colonoscopy but it’s important to have this test if they’re referred.
bowel cancer

Colonoscopy appointments can suffer from a non-attendance problem and there is misunderstanding and fear of the procedure.

We’ve set out to understand patient barriers to attending a colonoscopy and aim to tackle them with a communications campaign adopting an authentic and human tone of voice to create engagement around an often difficult subject. The campaign launches today and is ongoing.

The campaign includes factsheets, a leaflet, posters, a campaign film, films from people talking about their experience of having a colonoscopy, an animation and a range of social graphics. Several of the assets are available in English, Welsh, Urdu, Bengali, Arabic and Mandarin. All of the campaign assets are on our website: bowelcanceruk.org.uk/colonoscopyconfidence and available to download from Google Drive.

There are a number of ways you can show your support. We’ve put together a toolkit, see attached, but here are a few ideas to get you started:

  • Use your social media accounts. There are suggested posts in the attached toolkit
  • Use our content. We have a range of assets you can use
  • Add information to your website, blog, newsletters, bulletins and intranet. The toolkit includes suggested copy 
  • Use our leaflets and posters to hold an information stall, have a display or put up our information on your noticeboards and in patient areas
  • Share details of the campaign with patients, colleagues and other organisations

We hope you will join us and help spread the word about the importance of attending a colonoscopy appointment.

Campaign Toolkit

Looking for information about health and care?

Find advice and information to help you stay well and make decisions about your health and social care support.

Find advice and information

See some of our young volunteers in action

 

 

Youthwatch Darlington interview NSPCC and Kooth for this year's Children's Mental Health Week 2021.