Get your blood pressure checked - new NHS campaign
A new high profile blood pressure testing campaign has launched with adverts across TV, social media, PR and billboards, encouraging those 40 and over to get a free blood pressure check at the nearest participating pharmacy.
The following is campaign information from the NHS.
High blood pressure is the largest treatable risk factor for cardiovascular disease (CVD) which can lead to a fatal heart attack, stroke, kidney disease or vascular dementia. CVD causes 1 in 4 deaths in England.
As high blood pressure (hypertension) usually has no symptoms, it is estimated that 4.2 million people in England have undiagnosed high blood pressure. The only way to know if you have high blood pressure is to get an NHS blood pressure check, which is a simple, non-invasive procedure.
Consumer research has revealed that there is significant inertia around blood pressure testing due to a common misconception that high blood pressure is not a serious concern and a lack of knowledge that hypertension presents with no symptoms in the majority of cases.
To challenge these harmful assumptions the brand new advertising will feature a fictional detective struggling to solve the mystery of high blood pressure, due to there being ‘no clues’ and ‘insufficient evidence’. Watch it now here on YouTube.
The campaign will drive people aged 40 and over, especially those who are more likely to have undiagnosed high blood pressure (typically those who are older, especially 55+, regularly drinkers, smokers or living with obesity) and those more likely to suffer poor outcomes from CVD, into the recently expanded capacity in pharmacy.
Advertising will run until the end of March on TV, video-on-demand, social media, and on poster sites near to pharmacies. There will also be a comprehensive PR campaign to support the campaign launch on March 11th including those communities most at risk of high blood pressure (South Asian, Black African and Black Caribbean) and poor outcomes from hypertension with multicultural targeting for those at risk communities.
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