ICB launches Vaccines in pregnancy campaign

The campaign aims to encourages women who are pregnant, or planning a pregnancy, to make sure they are up to date with recommended vaccinations during pregnancy and to seek information on vaccines from trusted NHS sources in the run‑up to the winter flu season.

A vaccinations in pregnancy campaign toolkit vaccinations in pregnancy toolkit is available for all NHS foundation trusts, GP practices, community pharmacies, local authorities, other voluntary and community partner organisations to share across the North East and North Cumbria.  

This toolkit includes information and resources aimed at women who are pregnant, and those planning a pregnancy, for use across your media channels, to help raise awareness of vaccinations during pregnancy.

Last year’s campaign, led by women from across our region sharing their personal experiences of being vaccinated in pregnancy, alongside midwives and vaccination nurses from some of our NHS foundation trusts, achieved impressive results.

Uptake of flu and whooping cough vaccinations increased and over 80% of pregnant women received the new RSV vaccine, helping to protect their newborns from breathing problems including, pneumonia, and bronchiolitis.

Our communications campaign was recognised nationally, winning the ‘Mark of Excellence’ Award for Best Public Health and Wellbeing Campaign at the Chartered Institute of Public Relations (CIPR) Awards 2025, praised for its use of real stories, trusted advice, and empowering mums to make confident, informed choices.

This year the campaign will once again be amplified through a region‑wide media campaign and your support in helping us to share these messages would be very much appreciated and help more expectant mothers feel confident that vaccines are safe, effective, and offer their babies the best possible start in life.