Trusted Voices - vaccinations in pregnancy campaign
The following information is shared on behalf of the ICB.
The campaign aims to encourages women who are pregnant, or planning a pregnancy, to make sure they are up to date with recommended vaccinations during pregnancy and to seek information on vaccines from trusted NHS sources in the run-up to the winter flu season.
Last year’s campaign, fronted by women from across the region sharing their personal experiences of being vaccinated in pregnancy, alongside midwives and vaccination nurses from some of our NHS Foundation Trusts, achieved impressive results.
Uptake of flu and whooping cough vaccinations increased, exceeding the national average, and over 80% of pregnant women received the new RSV vaccine, helping protect their newborns from breathing problems, pneumonia, and bronchiolitis.
Our communications campaign was recognised nationally, winning the ‘Mark of Excellence’ Award for Best Public Health and Wellbeing Campaign at the Chartered Institute of Public Relations (CIPR) Awards 2025, praised for its use of real stories, trusted advice, and empowering mums to make confident, informed choices.
This year, the campaign will once again be amplified through a region-wide media campaign and shared widely with our NHS, local authority, and voluntary and community sector partners across the North East and North Cumbria - helping many more expectant mothers feel confident that the vaccines are safe, effective, and offer their babies the best possible start in life.
To help promote the campaign please see our toolkit here vaccinations in pregnancy toolkit where you will find videos, posters, social media assets and more to share across your channels.
Please read the official press release, available to download below.
